Tilth Alliance
I’ve been part of Tilth Alliance since 2015 and lead its marketing and communications. I plan campaigns, run email and social, produce video and design everything from posters to brochures to invitations. My favorite part is helping neighbors find their way to a community dinner, a class, or a volunteer day. Here’s some of that work.
Farm Fest Event Poster | Tilth Alliance | Designed the poster for Farm Fest, a free community day at Rainier Beach Urban Farm & Wetlands that draws 2,000-3,000 people each year. Playful illustration and bold type bring the brand to life, with partner logos and a QR code that sends neighbors to our website.Pollinator Membership Rack Card | Tilth Alliance | Rack card design for Tilth Alliance’s new Pollinator membership program.Rainier Beach Urban Farm & Wetlands Campaign – Instagram Reel | Filmed, edited and posted this Reel for our campaign to fund our farm in Rainier Beach, receiving 5,698 views, 85 likes, and 26 shares.Farm Stand Email Campaign | Tilth Alliance | Designed and sent this promotional email to drive awareness and foot traffic to our weekly farm stand at Rainier Beach Urban Farm & Wetlands. Pairs real farm photos with short, scannable reasons to shop local. Built in Mailchimp for a list of 17,000 contacts.Key Impacts in 2024 - Year-End Appeal Insert | Tilth Alliance | Designed this impact insert for Tilth’s year-end fundraising campaign. It turns a year of program results into scannable stats and simple illustrations, and went out with every appeal letter. Farm & Garden Summer Camp Shirt | Tilth Alliance | Designed the layout and typography for the Farm & Garden Summer Camp shirt, using illustrations licensed from Creative Market. Cultivate & Celebrate Event Invitation | Tilth Alliance | Designed the invitation for Cultivate & Celebrate, Tilth’s 50th anniversary celebration at Rainier Beach Urban Farm & Wetlands. The event sold 210 tickets. The invitation was part of a campaign that also included email, social media, and signage.Edible Plant Sale Event Poster | Tilth Alliance | Designed and hand screen printed a set of posters for Tilth’s Edible Plant Sale, a two-day spring event at Meridian Park that usually draws 5,000-6,000 people. The one-color layout of vegetable illustrations was built for screen printing and stands out on a crowded bulletin board.Farm Stand Fundraising Campaign – Instagram Reel | Filmed, edited and posted this Reel for our campaign to help raise money to restore our sliding scale farm stand discount, receiving 1,974 views, 61 likes, and 20 shares.Program Spotlight – Instagram Reel | Filmed, edited and posted this Reel as part of our program spotlight series, shining a light on our work at McAuliffe Park community learning garden, receiving 1,498 views and 30 likes.